Our brand was founded and launched in Thailand in late 2016. It was born from a love of working creatively with textiles, and inspired by the techniques used to make traditional Thai hand-woven fabric.
Modern production lines have made this something of a lost art. we are dedicated to bringing the timeless beauty of this style to a wider audience. At this time, the traditional Thai fabric industry is underutilised, and artisans are struggling to maintain their way of life. We want to work to change that story, to add energy and creativity to the industry, and help this traditional art become a standard for quality fashion.
Our pieces reflect a feeling of discovery and adventure, of encountering new people and places in comfort and style. The fluidity of design allows you to feel connected and at home wherever you are in the world.
Parissara - where the art of textile enters your everyday life
Parissara is a Thai label that's proud of its roots
- using traditional, hand-woven fabric to create an aesthetic inspired by our natural surroundings. We use only ethically sourced, hand-woven natural Thai fabric. We believe in the best for you.
Parissara believes in the value and importance of Thai fabric and craftsmanship. We use traditional hand-woven textile that fits seamlessly into the modern fashion world, while keeping a sense of rural wisdom and knowledge.
Our aim is to promote handcrafted designs, help support local producers, and share the beauty of this material in sustainable way.
Our promise is our care for both producers and customers, each of us contributing towards an enduring legacy.
The hand-woven fabric we use embodies traditional Thai qualities through its texture and pattern.
Inspiration from the nature that surrounds us is reflected by the variety and composition of color and design.
Parissara is a brand that allows you to be true to yourself, stay original, and keep close to home. For every time, every place, every style, we provide elegance and comfort.
Our future goal is to build and foster relationships with local textile communities, help preserve craftsmanship and cultural heritage, and share our ethos of sustainable development and production.
A mutually beneficial network, with a shared vision - taking care of our home.
Our name - Parissara
- is like our soul; an international label with an unmistakably Thai heart.